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App Development Business

How Much Should It Cost? Mobile App Pricing

Mobile App Development and optimisation are vital for many businesses to effectively reach new customers while retaining existing ones with exclusive offers, content, and rewards.

The latest digital stats from Datareportal showed that 67.1% of the world’s population have used a mobile since this time last year and 51% of mobile users make purchases on their mobile. These figures increase significantly when we look at our major markets, with 31.9 million of the population of Australia, 66.15 million in Germany, and 273.76 million in the USA being active mobile users according to Newzoo.

One of the top questions that business owners and executives want to know is ‘How Much Should It Cost to Develop Our Mobile App?’

Firstly, let’s talk about the costs involved to develop a mobile app, and we will give you tips on how to save your mobile app budget at the end.

Many factors influence the cost. The price of building a mobile app in 2022 can start from 10K-40K USD, and be upwards of 200K USD depending on the features and complexity required. 

Hold on, The reason why the cost varies and jumps up to the ceiling like that is because of the time needed for intuitive UX/UI design and the development of thousands of lines of code that make it all work. Coupled with the hidden costs such as data storage, updates, and maintenance that not all are aware of. 

If you would like to know other key factors that affect mobile app development costs please click here.

Now, in this article, we will be talking about  Mobile App Pricing by Features and Complexity. There are 3 types of mobile apps if we categorise them based on their features and complexities – Simple Mobile App, Medium Mobile App, and Complex Mobile App.

Type 1: Simple Mobile App

A simple mobile app is a single platform and consists of simple UX/UI elements and features, 5 to 8 screens, basic functions, limited integration, and no data storage. 

This simple complexity takes three to four months to build based on the basic functions offered through the app. It won’t take much time to build the app because of its simple typical features. Also, the cost can start from a very low price based on a collection of its main features.

Such an application will have the standard features, including;

  • Registration and Login
  • Profile Creation and Editing
  • Search
  • Push Notification
  • Chat/Messaging
  • File Uploading
  • Admin panel (Dashboard)

Type 2: Medium Mobile App

Mobile App

A mid-level app includes more features and has a few integrations commonly like social media and data storage. It is cross-platform with some custom UX/UI elements and simple third-party integrations. 

Some extra features added for these applications such as;

  • Social Media integration (Email, SMS, etc.)
  • In-App Purchases
  • Payment Integration
  • Geo-Location
  • Camera/Gallery
  • E-commerce
  • QR/Barcode Scanner
  • Stream Audio/Video
  • Location Tracking 
  • User Privacy Setting (Better security system)
  • Data Storage

As you can see, in these mid-tier applications, the features are more extensive and complicated. The higher complexity results in a longer time required for UX/UI design and software development which translates into higher costs for mobile app creation. 

Type 3: Complex Mobile App

Mobile App

A complex mobile app is a custom application usually for enterprise-level or mature businesses. It requires various infrastructure elements; 20 screens with multiple personas, multiple platforms, and complex third-party API integrations. 

Below are some examples of features are complex mobile application can have in addition to the features of a mid-level mobile application: 

  • Data Synchronisation 
  • Customisation
  • Online Streaming
  • In-App calls/Video Chats
  • Augmented Reality

Larger capital investment and length of time are required to include factors such as number of dashboards, feature complexity, number of third-party API integrations, etc.

Simply put, the more complex your app is the longer time it takes, and the more money you spend. These additional costs can be mitigated by rolling out additional features in later, planned updates. Allowing revenue to grow and absorb the additional application development and UX/UI design costs rather than having to front up the required investment before your application gains traction. 

Finding the Right Partner for Your Project?

If you have a large-scale project with many development stages, finding the right software company that can offer you full service to help you build your dream app is easier and more efficient. 

With Trienpont International, you can be sure that you can get a qualified team of software developers. We provide you with all the necessary resources so that you don’t have to look for additional options anywhere else.